Virginia's eProcurement Marketplace #RFP-126138

Tourism Marketing Agency of Record for Lexington, Buena Vista, and Rockbridge County, VA

This opportunity seeks an experienced marketing firm to serve as the Agency of Record for tourism marketing in Lexington, Buena Vista, and Rockbridge County, Virginia. - Government Buyer: - Central Shenandoah Planning District Commission - Representing Lexington, Buena Vista, and Rockbridge County, VA - Scope of Work: - Develop and implement integrated marketing, advertising, branding, digital marketing, content development, and media strategies - Focus on increasing visitation, overnight stays, visitor spending, and overall tourism economic impact - Provide strategic direction to ensure the regional brand is consistently conveyed across all programs and channels - Vendor Requirements: - Demonstrated substantial experience in destination marketing and the visitor economy - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Emphasis on strategic brand management and measurable tourism growth - Comprehensive, multi-channel marketing expertise required

Description

This solicitation is a Request for Proposal issued by the Central Shenandoah Planning District Commission for destination marketing and visitor economy services. Qualified firms with substantial experience in integrated marketing, advertising, branding, digital marketing, content development, and media strategies are invited to serve as the Agency of Record to Tourism. The selected firm will provide strategic direction to ensure the regional brand is properly conveyed across all programs and channels. The work location includes Lexington, Buena Vista, and Rockbridge County, Virginia. The response deadline is September 9, 2026, at 12:00 PM EST.

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