Pueblo Opengov #26-045

Pueblo Transit seeks marketing firm for Vanpool Program campaign.

Pueblo Transit, the public transit agency for the City of Pueblo, Colorado, is seeking a qualified marketing firm to lead a six-month campaign for its Vanpool Program. - Government Buyer: - Pueblo Transit (City of Pueblo, Colorado) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive marketing campaign services - Branding and creative development - Digital advertising and social media strategy - Employer-focused communications - Community engagement tools - Media relations - Performance reporting - Campaign deliverables include a detailed marketing plan, branding assets, promotional materials, and measurable outcome reports - Unique/Notable Requirements: - Campaign must increase public awareness, ridership, and employer engagement for the Vanpool Program - Focus on regional workforce mobility and environmental sustainability - Budget not to exceed $50,000 - Firms with experience in public transit, transportation demand management, sustainability messaging, or employer-oriented campaigns are encouraged to apply - Delivery of measurable outcomes and phased deliverables throughout the six-month period

Description

Pueblo Transit is seeking a qualified marketing firm to design and execute a comprehensive six-month campaign to increase public awareness, strengthen ridership, and expand employer engagement for the Pueblo Transit Vanpool Program. The campaign includes branding, creative development, digital advertising, social media strategy, employer-focused communications, community engagement tools, media relations, and performance reporting. The goal is to position vanpooling as a flexible, reliable, and environmentally beneficial commuting option. Deliverables include a detailed marketing plan, branding assets, promotional materials, and campaign reports. The budget is not to exceed $50,000.

View original listing