My Florida Marketplace #SS 26 27 50

Single-source marketing partnership for "Fresh from Florida" with Winn-Dixie Stores, Inc.

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking a single-source agreement for the "Fresh from Florida" Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Winn-Dixie Stores, Inc. (sole vendor and operator of proprietary marketing channels) - Services Requested: - Promotional advertising for "Fresh from Florida" brand - Authorized use of "Fresh From Florida" logo in weekly circulars - In-store signage and displays - Digital promotions on Winn-Dixie's website and social media - Featuring Florida products through Winn-Dixie's online grocery delivery program - Unique Requirements: - Only Winn-Dixie controls all relevant retail and marketing assets, making it the exclusive provider for this partnership - Services are proprietary to Winn-Dixie and cannot be replicated by other vendors - Estimated Contract Value: - $75,000 to $100,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Winn-Dixie Stores, Inc to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising, in-store signage, digital promotions on Winn-Dixie's website and social media, and featuring products through Winn-Dixie's online grocery delivery program. The procurement is unique as Winn-Dixie controls all its retail locations and marketing channels, making it the sole provider able to execute these services. Prospective vendors are invited to provide relevant information by September 10, 2026.

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