My Florida Marketplace #SS 26 27 48

Fresh from Florida Grocery Retailer Marketing Program with Sprouts Farmers Markets

This opportunity involves a single source procurement by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, for the "Fresh from Florida" Grocery Retailer Marketing Program with Sprouts Farmers Markets. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - Sprouts Farmers Markets - Services Requested: - Promotional advertising featuring Florida-grown commodities - Authorized use of the Fresh From Florida logo in Sprouts circular advertisements - In-store signage identifying Florida products - Digital promotion of Florida commodities on Sprouts' website and social media platforms - Coordination of in-store promotions and publications - Unique Requirements: - Sprouts Farmers Markets is currently the only known source able to provide the full suite of promotional activities across its stores - Includes planning, drafting, printing, publishing sale flyers, distributing in-store signage, coordinating in-store promotions, publishing vendor-specific publications, and managing social media posts featuring Florida agricultural products - Estimated Contract Value: - $125,000 to $150,000 - Period of Performance: - From date of execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter into a single source agreement with Sprouts Farmers Markets for the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising, use of the Fresh From Florida logo in Sprouts circular advertisements, in-store signage, and digital promotion on Sprouts' website and social media platforms. The contract term is from the date of execution through June 30, 2027. Prospective vendors are invited to provide relevant information by September 10, 2026, to demonstrate their ability to supply these services.

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