Opportunity
My Florida Marketplace #SS 26 27 51
FDACS seeks single source sports marketing sponsorship for 'Fresh From Florida' brand with Learfield Sports
Posted
August 19, 2026
Respond By
September 10, 2026
Identifier
SS 26 27 51
NAICS
541890
The Florida Department of Agriculture and Consumer Services (FDACS) Division of Marketing and Development is seeking to procure sports marketing sponsorship services for its "Fresh From Florida" brand. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Learfield Sports, LLC (exclusive multimedia rights holder for collegiate sports programs) - Products/Services Requested: - Sports marketing sponsorship services - Promotional advertising for "Fresh From Florida" via collegiate sports marketing - Includes print, television, digital media, and event promotions - Compliance with department rules for logo use and coordination through authorized partners - Unique/Notable Requirements: - Single source justification: Learfield Sports, LLC is the exclusive provider for collegiate sports multimedia rights - Focus on brand promotion through collegiate sports partnerships - Estimated Contract Value: - $200,000 to $250,000 - Period of Performance: - From contract execution through June 30, 2027
Description
The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter into a single source agreement with Oliver and Dahlman Equipment Company to procure firefighting equipment. This notice serves as a 15-business-day advertisement of the intent to enter into this agreement. Prospective vendors who believe they can provide these commodities or services should submit relevant information by September 10, 2026. Additional details are available in the attached PUR 7776 document.