My Florida Marketplace #SS-16721

Sports Marketing Sponsorship for 'Fresh From Florida' Brand via Collegiate Sports Partnership

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking to secure sports marketing sponsorship services for its 'Fresh From Florida' brand. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - Learfield Sports, LLC (exclusive multimedia rights holder for collegiate sports programs) - Services Requested: - Sports Marketing Sponsorship - Promotional advertising for 'Fresh From Florida' via collegiate sports marketing - Includes print, television, and digital media promotions - Coordination and compliance with department rules for logo use - Unique Requirements: - Learfield Sports, LLC holds exclusive licensing, naming rights, and trademark control for participating collegiate sports programs - Only authorized partners may use the 'Fresh From Florida' logo for promotional purposes - Estimated Contract Value: - $200,000 to $250,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter into a single source agreement with Learfield Sports, LLC to procure Sports Marketing Sponsorship. This procurement involves promotional advertising for the "Fresh From Florida" brand through a collegiate sports marketing partnership. The contract term is from the date of execution through June 30, 2027. The estimated contract amount is approximately $200,000 to $250,000. Prospective vendors may provide relevant information by September 10, 2026, but this is not a request for bid or proposal.

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