My Florida Marketplace #SS 26 27 53

Sports Event Promotion and Sponsorship for 'Fresh From Florida' at Daytona International Speedway

This opportunity involves the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, seeking sports event promotion and sponsorship services for the "Fresh From Florida" brand. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEM/Vendor: - Daytona International Speedway, LLC (sole provider due to exclusive venue rights and trademark control) - Products/Services Requested: - Sports event promotion and sponsorship - Promotional advertising for "Fresh From Florida" at the 2027 NASCAR CRAFTSMAN Truck Series Event - Classified under UNSPSC code 90141600 - Unique/Notable Requirements: - Daytona International Speedway, LLC is the only entity with exclusive ownership, licensing, naming rights, and trademark control for the venue - All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners - Estimated Contract Value: - $360,000 to $500,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Daytona International Speedway, LLC for sports event promotion and sponsorship. This procurement involves promotional advertising for the "Fresh From Florida" brand through sponsorship of the 2027 NASCAR CRAFTSMAN Truck Series Event at the Daytona International Speedway. The contract term is from the date of execution through June 30, 2027. Interested vendors should submit relevant information by the response deadline of September 10, 2026.

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