Opportunity

Michigan VSS #ITN-491-260000000038-1

MDHHS seeks Period of Purple Crying educational app packages for infant safety

Posted

August 17, 2026

Respond By

August 24, 2026

Identifier

ITN-491-260000000038-1

NAICS

541511, 541613

The Michigan Department of Health and Human Services (MDHHS) is seeking to procure educational app packages focused on preventing shaken baby syndrome and abusive head trauma. - Government Buyer: - Michigan Department of Health and Human Services (MDHHS), Lansing, MI - OEM/Vendor: - National Center on Shaken Baby Syndrome - Products Requested: - Period of Purple Crying app package - Includes: 10-page booklet, app activation code, parent reminder card - Available in English and Spanish - Accessible via Google Play and App Store - Notable Requirements: - Evidence-based educational content for parents and caregivers - App features: baby development tracker (feeding, crying, sleeping, diaper changes, pumping, measurements, vaccinations) - Content covers: crying characteristics, soothing techniques, coping methods, safe sleep, infant safety, self-care - No specific period of performance or contract value stated in the notice.

Description

The Michigan Department of Health and Human Services (MDHHS) intends to purchase Period of Purple Crying app packages through an Invitation to Negotiate. These packages include a 10-page booklet, app activation code, and parent reminder card, designed to educate parents and caregivers about normal infant crying and prevent shaken baby syndrome/abusive head trauma. The app content covers crying characteristics, soothing techniques, coping methods, safe sleep, infant safety, self-care, and includes a baby development tracker. Packages are available in English and Spanish on Google Play and the App Store.

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