Dane County Opengov #2026-RFP-059-PR

Dane County Regional Airport Marketing and Advertising Services Solicitation

Dane County is seeking a qualified agency to provide comprehensive marketing and advertising services for the Dane County Regional Airport. - Government Buyer: - County of Dane, Airport Department, Purchasing Division - No specific OEMs or commercial vendors are named in the solicitation - Services Requested: - Strategic marketing planning - Creative development and graphic design - Media planning and buying - Social media management - Video and audio production - Market research - Hourly rates requested for roles including Account Supervisor, Project Manager, Creative Director, Art Director, Digital Design/Video Editor, Media Buying/Planning, Social Media, Copy Writer/Ad Production/Graphic Design, and Administrative Support - Unique Requirements: - Vendor will serve as the Airport's Agency of Record - Emphasis on measurable outcomes and coordinated service delivery - Broad scope covering both traditional and digital marketing - Contract term is two years with an optional third year, subject to mutual agreement - Proposals must be submitted electronically via the Dane County eProcurement Portal - Reasonable accommodations for individuals with disabilities are required

Description

This solicitation is for marketing and advertising services for the Dane County Regional Airport. The scope includes strategic planning, creative development, media planning, social media, video/audio production, and related services to support the airport's growth and opportunities. Proposals must be submitted electronically via the Dane County eProcurement Portal by September 25, 2026. The project is managed by the Dane County Purchasing Division, with contacts provided for inquiries.

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