Carson Planet bids #26-002Q

City of Carson Seeks Agencies for Sponsorship, Branding, Marketing, and Corporate Partnership Services for Major 2028 Event

The City of Carson is seeking qualified agencies to deliver integrated sponsorship sales, branding, marketing, and corporate partnership services for a major city event in 2028. - Government Buyer: - City of Carson, Purchasing Division - Contact: Josilla Togiola, Purchasing Manager - Event Overview: - 'The Carson Experience/Carson X' is a proposed 30-day celebration during the LA28 Olympic and Paralympic Games, coinciding with the City's 60th Anniversary - Targeting 300,000 visitors and $5M in sponsorship revenue - Services Requested: - Sponsorship sales and management (experience with $2M+ programs required) - Brand development and management - Comprehensive marketing planning and campaign execution - Corporate partnership coordination and B2B program development - Creator/influencer program management - Notable Requirements: - Agencies must demonstrate experience with large-scale sponsorship programs - Tiered sponsorship structure and fulfillment reporting required - Key milestones: brand and sponsorship prospectus within 90 days of notice to proceed, 50% sponsorship revenue by December 2027, sponsor fulfillment reports within 60 days post-event - No specific OEMs or vendors named; open to all qualified agencies - NAICS Codes Referenced: - 541430 (Graphic Design Services) - 541613 (Marketing Consulting Services) - 541810 (Advertising Agencies) - 541910 (Marketing Research and Public Opinion Polling)

Description

The City of Carson is seeking Statements of Qualifications (SOQs) from qualified agencies to provide sponsorship sales, branding, marketing, and corporate partnership services for The Carson Experience/Carson X, a proposed up-to-30-day celebration associated with the LA28 Olympic and Paralympic Games period and the City’s 60th Anniversary of Cityhood in 2028. This is a qualifications-based solicitation where cost or fee proposals are not requested initially. The City may establish a shortlist, conduct interviews, request additional information, or negotiate contract terms and compensation with qualified firms. The solicitation may result in a single or multiple awards, with an intended agreement term of 5 years from commencement.

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