SAM #W50S78-26-P-A008

Sole Source Gym Advertising Services for Texas Air National Guard Recruiting

This opportunity is a planned sole source contract by the 149th Fighter Wing, Texas Air National Guard, for recruiting advertising services in gyms across Texas. - Procuring Agency: 149th Fighter Wing (FW), Texas Air National Guard, USPFO TX PROCUREMENT office - Intended Vendor: Gym TV, 300 Corporate Center Drive, Suite 150, Moon Township, PA 15108 - Service Scope: - Display 15-second recruiting commercials in 45 gyms statewide - Locations include San Antonio, Dallas Fort Worth, Houston, El Paso, and Austin - Commercials can be updated quarterly or as needed - Justification for Sole Source: - Gym TV offers a unique network of branded gyms capable of simultaneous statewide advertising - Meets targeted demographic and geographic requirements using DoD recruiting tools (e.g., JAMRS) - No specific products or part numbers; this is a service-based procurement - Other interested vendors may submit capability statements, but this is not a competitive solicitation - Commercial opportunity for advertising/media service providers with similar gym networks

Description

This is a Notice of Intent to Award a Sole Source Firm Fixed Price contract in accordance with the procedures outlined in RFO Federal Acquisition Regulation Part 12 (Acquisition of Commercial Products and Commercial Services) under the Simplified Acquisition Threshold.

Description of Requirement

The 149th FW, Lackland AFB, has a requirement for recruiting advertisements through gyms throughout the state of Texas. The scope of work involves the vendor displaying a 15 second commercial provided by the Texas Air National Guard Recruiting team in 45 gyms with the ability to change the commercials on a quarterly basis or as needed to highlight the Texas Air National Guard across Texas (San Antonio, Dallas Fort Worth, Houston, El Paso, Austin), to maintain the retention rate and increase the force’s end-strength to 100%.

Intended Sole Source Vendor

The Government intends to award this contract on a sole-source basis to:

Gym TV

300 Corporate Center Drive, Suite 150

Moon Township, PA 15108

Justification for Sole Source:

This is the only service that meets the request due to the amount of branded gyms that are in the network and can be advertised at the same time across the state of Texas. By using  the Department of Defense recruiting tool, Joint Advertising Market Research Studies (JAMRS), base proximately, target zip codes, and headquarters zone, these gym meet our targeted audience, demographics, and builds untapped zone areas.

Capability Statement Submission

This notice is not a request for competitive proposals or quotations. However, all interested and responsible sources may submit a capability statement.

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