SAM #PR16166521

Comprehensive Market Analysis of Colombian Consumer Preferences for U.S. Food and Beverage Products

The U.S. Embassy in Bogota, through the USDA Foreign Agricultural Service (FAS) and Office of Agricultural Affairs (OAA), is seeking a contractor to conduct a comprehensive market analysis of Colombian consumer preferences for U.S. food and beverage products. - Government Buyer: - U.S. Department of State - Office of Agricultural Affairs (OAA), U.S. Embassy Bogota - Foreign Agricultural Service (FAS) Bogota - No specific OEMs or vendors are named in the solicitation - Requested Services: - Design and execute a market analysis survey covering five major Colombian cities - Four research modules: Perception and Preferences, Shopping Habits, Information Sources, Barriers to Access - Use both quantitative (surveys) and qualitative (focus groups, interviews) research methods - Deliverables include detailed reports, presentations, and raw data in both Spanish and English - Biweekly progress meetings required - Notable Requirements: - Contractor must have expertise in consumer research - Final reports due within 15 working days after fieldwork completion - Project duration is 10-14 weeks - No products or hardware are being procured; this is a service-based opportunity

Description

The United States Department of Agriculture (USDA), Foreign Agricultural Service in Bogotá (FAS Bogotá) will conduct a consumer survey to identify market opportunities and understand the perceptions, preferences, purchasing behaviors, distribution channels, and information sources that shape Colombian consumers’ decisions about U.S. food and beverage products.

By understanding consumer preferences and removing barriers to market access, FAS market development programs support U.S. farm income, enhance the overall U.S. economy, and make America more prosperous.

Please be aware that open Solicitations will officially published at SAM https://sam.gov/ and the U.S. Embassy Bogotá at https://co.usembassy.gov/es/contratacion/

The Government intends to award a Contract resulting from this solicitation to the lowest priced technically acceptable list of prices. The Government may award the contract based on the initial offer without discussion.

Offerors are encouraged to register in the System for Award Management (SAM) at https://www.sam.gov prior to submitting their quotations/proposals. Registration in SAM is not required at the time of proposal submission.

The guidelines for registration in SAM are also available at: https://co.usembassy.gov/registrese-como-proveedor-de-la-embajada-de-los-estados-unidos-en-colombia/

Electronic Submission/Responses:

Please e-mail your quote to the contracting office listed in this notice prior to the response date and time at BogotaGSOCompras@state.gov.  

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