Virginia's eProcurement Marketplace #RFP 126138

Agency of Record for Lexington, Buena Vista, and Rockbridge Tourism Marketing Services

This opportunity seeks a qualified firm to act as the Agency of Record for Lexington, Buena Vista, and Rockbridge Tourism, providing comprehensive destination marketing services. - Government Buyer: - Central Shenandoah Planning District Commission - Representing Lexington, Buena Vista, and Rockbridge Tourism - Scope of Services: - Integrated marketing, advertising, branding, digital marketing, content development, and media strategies - Goal: Increase visitation, overnight stays, visitor spending, and tourism-related economic impact - Requirements: - Demonstrated experience in the visitor economy - Ability to provide strategic direction for consistent regional branding across all programs and channels - OEMs and Vendors: - No specific OEMs or vendors are mentioned in the solicitation - Products/Services Requested: - Destination marketing and agency of record services (no part numbers or quantities specified) - Unique/Notable Requirements: - Emphasis on strategic direction and regional branding consistency - Comprehensive, integrated approach to tourism marketing

Description

Lexington, Buena Vista & Rockbridge Tourism is issuing this Request for Proposal to solicit proposals from qualified firms with substantial experience in destination marketing and the visitor economy to serve as the Agency of Record to Tourism. Firms must demonstrate their experience in developing and implementing integrated marketing, advertising, branding, digital marketing, content development, and media strategies that drive visitation, overnight stays, visitor spending, and tourism-related economic impact. The selected firm will provide strategic direction to ensure the regional brand is properly conveyed across all programs and channels.

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