CanadaBuys #P26-65

Marketing Agency Services for FROSTival Winter Festival in Fredericton

The City of Fredericton, under the Fredericton Capital Region Tourism (FCRT) brand, is seeking a marketing agency to support the annual FROSTival winter festival. - Government Buyer: - City of Fredericton (local government, New Brunswick, Canada) - Services Requested: - Marketing and promotional services for FROSTival - Activities include promoting tourism, events, attractions, and visitor experiences in the Fredericton Capital Region - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Part Numbers/Quantities: - No products, part numbers, or specific quantities are listed - Unique or Notable Requirements: - Focus is on comprehensive marketing and promotional support for a major regional winter festival - Open competitive bidding process - Scope and deliverables are detailed in the solicitation documents

Description

The Local Government operates tourism destination marketing initiatives under the Fredericton Capital Region Tourism (FCRT) brand, promoting visitation, tourism experiences, events, attractions, and destinations throughout the Fredericton Capital Region. FROSTival is an annual winter festival featuring programming, activities, attractions, and visitor experiences delivered throughout the region, contributing to winter tourism, community engagement, regional visitation, and economic activity. The festival aims to celebrate winter, promote tourism experiences, encourage visitation, and strengthen awareness of the Fredericton Capital Region among residents and visitors. The procurement is for services related to the marketing and promotion of FROSTival as detailed in the Scope of Services.

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