New Brunswick Opportunities Network #P26-65

Marketing Agency Services for FROSTival – City of Fredericton

The City of Fredericton is seeking a qualified marketing agency to deliver comprehensive marketing services for FROSTival, its annual winter tourism festival. - Government Buyer: - City of Fredericton (Fredericton Capital Region Tourism) - OEMs and Vendors: - No specific OEMs or vendors are named; the solicitation is open to qualified marketing agencies. - Products/Services Requested: - Annual campaign planning and management for FROSTival (5 years, 1 per year) - Media spend management and agency fee (percentage applied to estimated $500,000 media spend) - Account management (20 hours) - Graphic design (20 hours) - Photography services (10 days) - Videography services (10 days) - Event attendance and on-site support (20 days) - Brand identity and logo development (2 projects) - Unique or Notable Requirements: - All deliverables must be bilingual (English and French) - Compliance with the City’s Supplier Code of Conduct - Mandatory COVID-19 vaccination for onsite personnel - Adherence to information security and privacy standards - Services may require travel outside the Fredericton Capital Region - Emphasis on increasing tourism, community engagement, and economic activity during winter months - No specific products or part numbers are requested; all requirements pertain to professional marketing and creative services.

Description

The City of Fredericton is soliciting proposals for marketing agency services to support FROSTival, an annual winter festival promoting tourism, community engagement, and economic activity in the Fredericton Capital Region. The services include campaign planning, management, bilingual communications, stakeholder collaboration, and performance evaluation. The contract term is five years with options for two additional one-year renewals. The solicitation emphasizes promoting winter tourism and strengthening awareness of the Fredericton Capital Region.

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