SAM #PR16173577

Event Management Services for U.S. Ingredient Chef Demonstration and Food Festival in Bogota, Colombia

This opportunity is for event management services supporting the U.S. Ingredient Chef Demonstration and Food Festival in Bogota, Colombia, led by the U.S. Embassy Bogota and USDA Foreign Agricultural Service. - Government Buyer: - U.S. Department of State, U.S. Embassy Bogota, General Services Office (GSO) and USDA Foreign Agricultural Service (FAS) Bogota - Services Requested: - Cooking demonstration event management for up to 100 Colombian chefs - Includes venue rental, culinary expert, A/V equipment, promotional materials, participant recruitment, registration, and digital engagement platforms - Food festival management for 10 exhibitors and 200 participants - Includes venue rental, exhibitor booth setup, popcorn machine and supplies, promotional materials, logistical management, and digital engagement platforms - Final report and digital content delivery - Bilingual report, attendee database, email templates, digital coverage (photo/video), social media posts, and recommendations - Unique/Notable Requirements: - All activities must occur in Bogota within a specified four-month window - Contractor must provide bilingual reporting and digital/social media content - Focus on promoting U.S. food and beverage products to Colombian HRI (hotel, restaurant, institutional, catering) sectors - No specific OEMs, vendors, or part numbers are mentioned - No product procurement; all requirements are for event and content services

Description

The “U.S. Ingredient Demonstration and Fest” event is designed to engage representatives from the Colombian hotel, restaurant, bar, institutional, and catering (HRI) sectors through two complementary activities that will be executed in Bogota: (1) A cooking demonstration led by one culinary expert that will provide HRI representatives with training on incorporating U.S. products into their menus, and (2) a U.S. products festival connecting USDA trade promotion associations (USDA Cooperators) with HRI.

The United States Department of Agriculture (USDA), Foreign Agricultural Service in Bogota (FAS Bogota) will host a “U.S. Ingredient Demonstration and Fest” activity for HRI representatives to promote U.S. food and beverages and support USDA Cooperators to develop and maintain the market for the full spectrum of U.S. farm and food products, including consumer-oriented goods, beverages, and other specialty foods in Colombia.

By boosting agricultural export revenue and volume, FAS market development programs support U.S. farm income, enhance the overall U.S. economy, and make America more prosperous.

The Government intends to award a Purchase Order resulting from this solicitation to the lowest priced technically acceptable list of prices. The Government may award the contract based on the initial offer without discussion.

All contractors must be registered in the SAM (System for Award Management) Database https://www.sam.gov prior to contract award pursuant to FAR provision 52.204-7.  Therefore, prospective offerors are encouraged to register prior to the submittal of quotations/proposals. 

The guidelines for registration in SAM are also available at: https://co.usembassy.gov/registrese-como-proveedor-de-la-embajada-de-los-estados-unidos-en-colombia/

Electronic Submission/Responses:

Please e-mail your quote to the contracting office listed in this notice prior to the response date and time at BogotaGSOCompras@state.gov.  

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