SAM #W912L9-26-Q-9002

INARNG Marketing Program Support Services for Recruiting and Retention

The Indiana Army National Guard (INARNG) is seeking a contractor to deliver comprehensive marketing program support services for its Recruiting and Retention Battalion. - Government Buyer: - Indiana Army National Guard (INARNG), Recruiting and Retention Battalion - Scope of Services: - Full-spectrum marketing program support for recruitment and retention - Target audience: non-prior service individuals aged 17-34 - Services include: - Lead generation and campaign management - Market research and GIS analytic studies - Recruiting location management (including SEO for 40 locations) - Digital asset management - Media planning, strategy, purchase, and placement (option year, up to 150 operating units, NTE $150,000) - Training, consulting sessions, and in-person workshops - Digital business cards and QR code solutions - Monthly reporting, custom maps, and marketing execution guides - Notable Requirements: - Contractor must provide all personnel, equipment, tools, materials, supervision, and quality control - 100% Small Business Set-Aside under NAICS 541810 (Advertising Agencies) - No specific OEMs or vendors are named in the solicitation - Deliverables: - Monthly reports, analytic studies, custom maps, digital assets, and training materials - Period of Performance: - Base year: 12 months - Option year for media strategy, purchase, and placement services

Description

COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES

Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 – Support- Management: Advertising NAICS Code: 541810 – Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP)

NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued.

SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS).

CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 – September 28, 2027 Quantity: 12 | Unit: Month CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 – September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00

DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting.

SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following:

PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL

Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training). Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction.

PART B: PRICE PROPOSAL

Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above.

PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet:

Company Name Street Address, City, State, and Zip Code CAGE Code Unique Entity Identifier (UEI) Discount Terms

KEY PROCUREMENT TIMELINE

Questions Due Date: Friday, August 14, 2026, at 4:00 PM EST. All questions regarding this solicitation or the PWS must be submitted in writing via email to the Point of Contact below prior to this deadline. Quote Due Date: Friday, August 21, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated.

BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document).

POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil

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