PIEE #W912JV26QA016

Oregon Army National Guard Recruitment Marketing Program Solicitation

This opportunity seeks a contractor to deliver a comprehensive marketing program for the Oregon Army National Guard's Recruiting and Retention Battalion (RRB): - Government Buyer: - Oregon Army National Guard, Recruiting and Retention Battalion (RRB) - W7NW USPFO ACTIVITY OR ARNG - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Development and execution of a data-driven marketing program - Services focused on promoting the Oregon Army National Guard to prospective recruits - Target audience: non-prior service individuals aged 17-34 - All requirements and scope are detailed in the attached Performance Work Statement - Unique or Notable Requirements: - Contractor must have specialized experience in Army National Guard marketing - Ability to deliver a tailored, data-driven recruitment campaign - Procurement is set aside for small businesses

Description

Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor with unique experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.

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