SAM #W50SLF-26-Z-1CC7

Sole Source Recruitment Advertising Services in Hawaii Malls – Ad Walls LLC

This notice announces the Hawaii Air National Guard's intent to award a sole source contract to Ad Walls LLC for recruitment advertising services in Hawaii malls and shopping centers. - Sole source, firm-fixed-price contract to Ad Walls LLC - Purpose: Recruitment advertising targeting 18-25 year old physically fit young adults for the Hawaii Air National Guard (HIANG) - Services: Large-format, billboard-style advertising in multiple Hawaii malls and shopping centers - Locations include: Windward Mall, Kapolei Shopping Center, Kapolei Commons, Walmart Honolulu, Ka Makana Aliʻi, Moanalua Center, Stadium Marketplace, Pearlridge Center, Pearl Highlands Center, Aina Haina Shopping Center, Maui Mall (Kahului, Maui), Kukui Grove Center (Lihue, Kauai) - Ad Walls LLC holds exclusive rights to these advertising spaces - NAICS code: 541850 (Indoor and Outdoor Display Advertising) - Period of performance: Estimated one year (September 30, 2026 – September 29, 2027) - Interested parties may submit capability statements if they can meet the requirements

Description

The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Ad Walls LLC. The authority permitting other than full and open competition for this acquisition is 10 U.S.C. 3204(a)(1), as implemented by Revolutionary Federal Acquisition Regulation Overhaul (RFO) 6.103-1, "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements."

A Request for Quote (RFQ) will be issued to Ad Walls LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitment into the HIANG. The work includes providing mall and shopping center billboard-style advertising at various locations to showcase and promote Hawaii Air National Guard mission sets.

Ad Walls LLC is the only source capable of providing the required advertising services at the specified locations because they hold the exclusive rights for large-format, billboard-style media at the malls and shopping centers listed in the Statement of Work.  Ad Walls LLC is the sole provider for this specific type of advertising on the properties listed below, making them the only vendor capable of fulfilling the government's requirement.

Windward Mall Kapolei Shopping Center Kapolei Commons Walmart Honolulu Ka Makana Aliʻi Moanalua Center Stadium Marketplace Pearlridge Center Pearl Highlands Center Aina Haina Shopping Center Maui Mall (Kahului, Maui) Kukui Grove Center (Lihue, Kauai)

The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standard in number of dollars is: $34.5 million. The period of performance is estimated to be from September 30, 2026, to September 29, 2027.

Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government.

Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC7 in the subject line. No telephone responses will be accepted.

A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.

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