SAM #19GT5026Q0076

U.S. Embassy Guatemala Solicits Public Relations Services for Private-Sector Partnership Strategy

This opportunity is issued by the U.S. Embassy in Guatemala City, under the Department of State, seeking public relations expertise for a private-sector partnership strategy. - Government Buyer: - U.S. Embassy Guatemala, GSO Procurement Section - Services Requested: - Develop and implement a private-sector partnership strategy to support U.S. Government messaging on voluntary return and the CBP Home App - Conduct research, activate private-sector partners, deploy messaging and materials, implement QR code tracking, and provide evaluation and reporting - Establish alliances with at least 10 private-sector companies - Deliverables include a management plan, partnership strategy, monthly progress reports, mid-term review, and final evaluation report - Products/Part Numbers: - No specific products or part numbers are listed; the procurement is for professional services - Unique/Notable Requirements: - Minimum of 10 private-sector alliances - QR code tracking for messaging effectiveness - Ongoing evaluation and reporting throughout the contract period - Partner agreements may extend up to 24 months for fulfillment beyond the contract period - OEMs/Vendors: - No specific OEMs or vendors are named; open to qualified public relations firms or individuals

Description

The U.S. Embassy in Guatemala requires the services of a qualified public relations firm or professional individual to develop and implement a private-sector partnership strategy that supports the dissemination of U.S. Government messaging related to voluntary return and the CBP Home App.

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