Georgetown Ionwave #202665 Addendum 1

City of Georgetown Solicits Public Relations Services for Tourism Promotion

The City of Georgetown, Texas is seeking qualified firms to provide public relations services focused on promoting Georgetown as a tourism destination. - Government Buyer: - City of Georgetown, Texas - Purchasing Department - Primary contact: Veronica Ferriz - Scope of Services: - Comprehensive public relations services to promote Georgetown as a tourist destination - Development and execution of media strategy - Distribution of press releases and editorials - Generation of five to ten unpaid feature articles per month as a program goal - Tracking and reporting of unpaid media coverage (monthly and annual reports) - Coordination with city staff and other vendors - Support for destination marketing efforts (excludes general city communications, departmental PR, or crisis communications) - Possible limited asset creation - Requirements and Evaluation: - Respondents must demonstrate experience with similar projects and provide a detailed project approach - Annual fixed fee proposal required (all costs included; no separate reimbursement for pass-through expenses) - No specific media monitoring platform required; respondents may propose their preferred solution - Compliance with all relevant federal, state, and local laws - Evaluation based on team experience, qualifications, project approach, and price - No OEMs, hardware, or product part numbers are specified, as this is a service-based solicitation - Contract Structure: - Initial one-year term with up to four one-year renewal options (potential total of five years) - Contract expected to begin after current agreement expires

Description

The City of Georgetown is seeking proposals from qualified respondents to provide Public Relations Services focused on promoting Georgetown as a tourist destination and supporting the growth of the City's tourism economy. The successful consultant must meet all RFP requirements, maintain proper licensing, and comply with all relevant laws. Proposals must be submitted electronically through the City's E-bid system by August 7, 2026, with a public closing held virtually via Microsoft Teams. The contract is expected to start on November 1, 2026, following the expiration of the current contract on October 31, 2026.

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