New Brunswick Opportunities Network #P26-11

Fredericton Transit Advertising Program Management Services Solicitation

The City of Fredericton is seeking a supplier to manage and grow its Transit Advertising Program for a long-term contract. - Government Buyer: - City of Fredericton, New Brunswick (Local Government) - Scope of Services: - Full management of advertising on 31 transit vehicles (interior/exterior), 70 transit shelters, and related transit assets - Includes sales, account management, installation, maintenance, replacement, and removal of advertising - Covers traditional, wrap, and future digital/innovative advertising formats - Supplier responsible for revenue generation, infrastructure improvements, and compliance with advertising standards - Financial Structure: - Minimum guaranteed annual payments to the City for each contract year - Percentage of gross advertising revenue payable to the City (revenue sharing) - Annual advertising credit for the City to use for its own campaigns - Notable Requirements: - Compliance with information security standards (e.g., ISO 27000 or equivalent) - Strict confidentiality and privacy protection - Mandatory COVID-19 vaccination for onsite personnel - Emphasis on innovation and maintaining the quality/integrity of transit infrastructure - Contract Details: - Initial term of 10 years, with up to 5 years of renewal options - Annual performance reviews and options for renewal based on performance - Transition period before operational commencement

Description

The City of Fredericton is inviting proposals from qualified proponents with demonstrated experience in transit media advertising, outdoor advertising, sales, account management, installation coordination, and related services. The goal is to establish a long-term arrangement with a supplier to manage, sell, coordinate, and support advertising opportunities associated with Fredericton Transit assets. The program aims to generate revenue, ensure appropriate use of public-facing assets, and maintain the quality and integrity of transit vehicles, shelters, and related infrastructure. The selected supplier will collaborate with the City to maximize advertising opportunities, maintain service standards, and adapt the program as transit assets and community needs evolve.

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