Colorado VSS #DQ1-GMAA-2027000033-2

Digital Advertising Services for Metropolitan State University of Denver

This opportunity seeks digital advertising services for Metropolitan State University of Denver, managed by the Auraria Higher Education Center Procurement Services Office. - Government Buyer: - Auraria Higher Education Center Procurement Services Office, on behalf of Metropolitan State University of Denver's University and Communication and Marketing Office - Products/Services Requested: - Digital advertising services tailored to specific university programs - Research and analysis of program competitors - Development of brand and program-specific messaging and creative assets - Delivery of digital marketing campaigns across multiple channels - Campaign tracking, optimization, and detailed performance reporting - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique/Notable Requirements: - Services must include comprehensive campaign tracking and optimization - Detailed reporting on campaign performance is required - Messaging and creative must be tailored to individual university programs

Description

The Auraria Higher Education Center (AHEC) Procurement Services Office is seeking quotes on behalf of the Metropolitan State University of Denver for digital advertising services. The scope includes research of program competitors, development of brand and program-specific messaging and creative, delivery of marketing campaigns across digital channels with tracking and optimization, and reporting on campaign performance. The procurement requires online submission of responses by December 17, 2018.

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