SAM #M00264-26-NOI-JW06

Sole Source Advertising for MCJROTC Instructor Recruitment in Marine Corps Association Publications

This notice announces the USMC's intent to award a sole source contract for MCJROTC instructor recruitment advertising. - Agency: U.S. Marine Corps, MCJROTC Headquarters - Sole source vendor: Marine Corps Association (exclusive publisher of Leatherneck and The Marine Corps Gazette) - Requirement: Monthly half-page, full-color print ads in both magazines and concurrent online ads on their websites - 12 print ads in The Marine Corps Gazette (one per month) - 12 print ads in Leatherneck magazine (one per month) - 12 online ads on The Marine Corps Gazette website (one per month) - 12 online ads on Leatherneck website (one per month) - Artwork and branding provided by the government - Contractor must provide electronic proofs and proof-of-performance each month - Ads must include hyperlinks to the official recruiting webpage when requested - Justification: Only the Marine Corps Association can provide targeted access to the Marine community via these publications - Other vendors may submit capability statements if they can match the reach and exclusivity of these publications

Description

This is a Notice of Intent to Award a Sole Source Firm Fixed Price contract in accordance with the procedures outlined in Federal Acquisition Regulation Part 12 (Acquisition of Commercial Products and Commercial Services) under the Simplified Acquisition Threshold.

Description of Requirement

The United States Marine Corps, Training and Education Command (TECOM), has a requirement for print and online advertising services to support the recruitment of Marine Corps Junior Reserve Officer Training Corps (MCJROTC) instructors. The scope of work involves purchasing and placing targeted recruitment advertisements in Leatherneck magazine and The Marine Corps Gazette to reach a specific audience of active duty, retired, and former Marines eligible to serve as instructors in support of the MCJROTC Program of Instruction.

Intended Sole Source Vendor

The Government intends to award this contract on a sole-source basis to:

Marine Corps Association

715 Broadway Street

Quantico, VA 22134

Justification for Sole Source:

The Marine Corps Association is the publisher and exclusive provider of advertising space within Leatherneck magazine and The Marine Corps Gazette. Market research indicates that while other military publications exist, they cater to a broader military audience and do not specifically target the unique Marine Corps demographic required for this recruiting effort. These two publications are uniquely positioned to reach the specific population from which the MCJROTC program recruits its instructors. Consequently, the Marine Corps Association is the only source capable of providing the highly targeted advertising access necessary to meet the government's requirements.

Capability Statement Submission

This notice is not a request for competitive proposals or quotations. However, all interested and responsible sources may submit a capability statement, proposal, or quotation, which the agency will consider if received by the response deadline.

Submissions must explicitly demonstrate the vendor's ability to provide advertising services that:

Can provide both print and online advertising reach and circulation equivalent to Leatherneck magazine and The Marine Corps Gazette. Can effectively and exclusively target a concentrated demographic of active duty, retired, and former United States Marines suitable for MCJROTC instructor recruitment, rather than a generalized or multi-branch military audience.

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