City of Santa Ana PlanetBids #27-018A

Santa Ana Seeks Contractor for Emergency Preparedness & Public Awareness Campaigns (Ready OC and Safe OC)

The City of Santa Ana Police Department is seeking a qualified firm to support and expand the Ready OC and Safe OC emergency preparedness and public awareness campaigns. - Government Buyer: - City of Santa Ana Police Department, Urban Area Security Initiative (UASI) - Scope of Work: - Support for Ready OC and Safe OC campaigns, funded by the U.S. Department of Homeland Security's UASI grant - Development, maintenance, and implementation of public awareness campaigns - Website management, including transition to a .GOV domain and ongoing updates - Creation and distribution of digital newsletters and social media content - Development of micro-campaigns and earned media outreach - Coordination and execution of advertising campaigns across digital, broadcast, print, and outdoor platforms - Sponsorship and execution of public events, school outreach, and educational workshops - Ongoing project management, stakeholder coordination, and regular reporting - Notable Requirements: - Contractor must manage digital access credentials and ensure smooth transition of campaign assets - Compliance with federal regulations and submission of required certifications and affidavits - No specific OEMs, product part numbers, or hardware/software platforms are specified; the focus is on marketing, communications, and outreach services - Estimated annual budget is approximately $150,000 per campaign, with a contract term through 2029 and two optional one-year extensions

Description

The City of Santa Ana is seeking proposals from qualified firms and organizations to support the Anaheim/Santa Ana Urban Area Homeland Security Emergency Preparedness Campaign, "Ready OC", and the localized version of the National Public Awareness Campaign, "If You See Something, Say Something™" known as "Safe OC". The contractor will support the Santa Ana Police Department by working with stakeholders in the Anaheim and Santa Ana urban area to develop and maintain these campaigns and implement the plan with stakeholder coordination. Funding for these campaigns comes in part or in full from the U.S. Department of Homeland Security's Urban Area Security Initiative (UASI) grant. The campaigns aim to encourage preparedness for catastrophic events through multimedia approaches including billboards, newsletters, social media, community events, and a dedicated website.

View original listing