CanadaBuys #AB-2026-05483

ATB Financial Seeks Media Monitoring Platform and Strategic Reporting Services

ATB Financial is seeking a partner to deliver an enterprise-grade media monitoring platform and strategic reporting services. - Government Buyer: - ATB Financial (headquartered in Edmonton, Alberta) - Scope of Work: - Comprehensive media tracking and monitoring for the ATB brand and its business areas (economics, business banking, ATB Wealth, ATB Capital Markets) - Coverage required across Canada and North America - Solution must include: - Sophisticated self-serve media monitoring platform - Dedicated human analysis and strategic reporting service layer - Requirements: - Vendor must have a proven track record supporting government entities - Demonstrated expertise in specialized communication mandates, stakeholder reporting, and public reputation management - No specific OEMs, vendors, or part numbers are named in the solicitation - Contract duration is expected to be 36 months

Description

This Request for Proposal (RFP) seeks a proponent to provide an enterprise-grade media monitoring platform and strategic reporting services for ATB Financial. The scope includes comprehensive media tracking across Canada and North America for the ATB brand and its business areas such as economics, business banking, ATB Wealth, and ATB Capital Markets. The solution must include both a sophisticated self-serve platform and a dedicated human analysis service. The partner should have experience supporting government entities and understand specialized communication mandates, reporting requirements, and public reputation sensitivities. The contract duration is estimated at 36 months starting from March 15, 2027.

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