Alberta Purchasing #27.29

ATB Financial RFP for Media Monitoring Platform and Strategic Reporting Services

ATB Financial is seeking a partner to provide an enterprise-grade media monitoring platform and strategic reporting services. - Government Buyer: - ATB Financial, a financial institution in Alberta, Canada - Products/Services Requested: - Comprehensive media monitoring platform - Strategic reporting services - Capabilities must include: - Media tracking across Canada and North America - Audience engagement analysis - Trend reporting - Media insights - Support for multiple ATB business areas (economics, business banking, ATB Wealth, ATB Capital Markets) - Strategic communication support and stakeholder reporting - Public reputation management - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Vendor must have experience supporting government entities - Emphasis on strategic communications and reputation management - No physical products are requested; focus is on services only

Description

ATB Financial issued a Request for Proposal (RFP) to find a partner for an enterprise-grade media monitoring platform and strategic reporting services. The project involves comprehensive media tracking across Canada and North America to support various ATB business areas including economics, business banking, ATB Wealth, and ATB Capital Markets. The selected partner must have experience supporting government entities and be capable of analyzing media presence, audience engagement, and providing trend reporting and media insights. The goal is to address sensitive issues, strengthen brand identity, and support organizational growth.

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