SAM #W50S9E26QJ012

Student Recruitment and Enrollment Management Platform Solicitation for WA Air National Guard

The Washington Air National Guard (WAANG), under the Department of Defense, Department of the Army, National Guard Bureau, JFHQ USPFO WA, USPFO WA Procurement, is seeking a Student Recruitment and Enrollment Management Platform. - Government Buyer: - Department of Defense - Department of the Army - National Guard Bureau - JFHQ USPFO WA, USPFO WA Procurement - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Student Recruitment and Enrollment Management Platform - Access to a national college and career readiness network - Tools for engaging students and counselors - Scheduling in-school events - Customizable online profiles - Digital lead generation and data services - Military-focused online portal - Access to a database of interested individuals in Washington - Advanced data segmentation and verification services - In-school digital advertising via billboards - Targeted direct mail campaigns - End-to-end campaign management - Performance tracking - Unique or Notable Requirements: - Integration with high schools - Robust data services - Comprehensive marketing and tracking capabilities - Set aside for small business concerns

Description

This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with part 12. This announcement constitutes the only solicitation. Offers are being requested and a separate written solicitation will not be issued.

Solicitation number W50S9E26QJ012 is issued as a request for quotation (RFQ), for Student Recruitment and Enrollment Management Platform.

This acquisition is set-aside for 100% small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.

The Government intends to award without discussions. We will be reviewing two factors. Price and Technical. Your price is evaluated by adding all CLINS for the total evaluated price.(this is for 12 Months) Technical is your platform’s ability to meet our technical requirements listed Below. Respond with a narrative demonstrating how each task is handled by your platform or if your platform does not meet each task.

Technical Requirements

-Access to a national college and career readiness platform reaching a significant percentage of U.S. high school students.

-Ability to engage students within their school curriculum through an established network of high schools and high school counselors.

-A tool for scheduling and managing in-school events and visits with counselors.

-A customizable online profile to showcase opportunities with unique photos, videos, links, and mission-specific content.

Digital Lead Generation and Data Services:

-A military-focused online portal that guides prospective candidates through career pathways and personalized service journeys.

-Access to a database of individuals within Washington who have expressed interest in military service.

-Advanced data segmentation capabilities, allowing for targeting based on demographics, location, interests, and behavior.

-Comprehensive data verification services, including validation of names, email addresses, and physical mailing addresses, as well as filtering for fraudulent or inappropriate submissions.

In-School Digital Advertising:

-A network of digital "billboards" placed in high-traffic areas within high schools (such as entryways and counselor offices) to display career-focused content to students throughout the school day.

Direct Mail Marketing:

-Targeted direct mail campaigns aimed at specific individuals identified through lead generation platforms.

-End-to-end campaign management, including creative design and development.

-Performance tracking for all marketing interactions to measure return on investment.

(ii) CLIN 0001 Student Recruitment and Enrollment Management Platform including all the items identified in the technical. 12 Months with a period of performance from 1 Sep 2026 to 31 Aug 2027

Per Month _________Total Price of 12 Months ____________

(iii) NA.

(iv) The period of performance from 1 Sep 2026 to 31 Aug 2027.

(v) A list of solicitation provisions. See below

(vi) A list of contract clauses. See below

52.203-13 Contractor Code of Business Ethics and Conduct

52.204-10 Reporting Executive Compensation and First-Tier Subcontract Awards

52.204-27 Prohibition on a ByteDance Covered Application

52.219-1 Small Business Program Representations

52.219-8 Utilization of Small Business Concerns

52.219-28 Postaward Small Business Program Rerepresentation

52.222-3 Convict Labor

52.222-50 Combating Trafficking in Persons

52.232-33 Payment by Electronic Funds Transfer—System for Award Management

52.240-1 Prohibition on Unmanned Aircraft Systems Manufactured or Assembled by American Security Drone Act—Covered Foreign Entities

252.203-7000 Requirements Relating to Compensation of Former DoD Officials

252.204-7003 Control of Government Personnel Work Product

252.225-7007 Prohibition on Acquisition of Certain Items from Communist Chinese Military Companies

252.225-7031 Secondary Arab Boycott of Israel

252.225-7048 Export-Controlled Items

252.225-7050 Disclosure of Ownership or Control by the Government of a Country that is a State Sponsor of Terrorism

252.225-7055 Representation Regarding Business Operations with the Maduro Regime

252.225-7056 Prohibition Regarding Business Operations with the Maduro Regime

252.225-7060 Prohibition on Certain Procurements from the Xinjiang Uyghur Autonomous Region

252.232-7006 Wide Area WorkFlow Payment Instructions

252.247-7023 Transportation of Supplies by Sea

(vii) NA

(viii) NA

(2) Quotes are due by close of business on 18 Aug 2026. Your quote must state the price for Student Recruitment and Enrollment Management Platform for 1 year duration. Your quote must also include how your product meets each item of our technical requirements. We also request that you include your Unique identification number (UEI) from SAM.gov.  Please email your response on or before 18 Aug 2026 to: 194.wg.fal.msc.contracting@us.af.mil

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