Tennessee Department of General Services #RFP 32601-26002

Tennessee Seeks Contractor for Full-Service Management of Annual Vacation Guide

The State of Tennessee Department of Tourist Development is seeking a contractor to fully manage the annual Tennessee Vacation Guide, a key tourism marketing publication. - Government Buyer: - State of Tennessee, Department of Tourist Development - Scope of Work: - Full development, production, and distribution of the Tennessee Vacation Guide - Annual production of 500,000 printed guides - Creation and management of an ADA-compliant digital version - Advertising sales to fully fund the guide (no state funding provided) - Maintain a 35% advertising to 65% editorial content ratio - Employ at least two full-time, Tennessee-based sales representatives with tourism industry knowledge - Provide media kits, rate cards, and manage advertising across print, digital, and Welcome Center displays - Ship printed guides to state-designated facilities, ensuring proper packaging and delivery - Administer and maintain tourism listings data for both print and digital platforms - Provide monthly financial and advertising reports, including reconciliation and complaint resolution - Notable Requirements: - Contractor must generate all revenue through advertising sales - Detailed monthly reporting and reconciliation with the State - No specific OEMs or product part numbers are referenced; the focus is on services and deliverables

Description

This solicitation is for the development, production, and revenue-generating advertising sales related to the Tennessee Vacation Guide. The scope includes creating and managing advertising content and sales to promote Tennessee tourism. The solicitation is issued by a Tennessee state procurement office and responses are due by September 11, 2026. The procurement region is Tennessee, USA.

View original listing