CanadaBuys #REV20260601

CBC/Radio-Canada Solicits Audio Advertising System for Traffic Management Services

CBC/Radio-Canada, the Canadian government broadcaster, is seeking an audio advertising system to enhance its traffic management services. - Government Buyer: - CBC/Radio-Canada (Canadian Broadcasting Corporation) - Located at 181 Queen Street, Ottawa, Ontario, Canada - Products/Services Requested: - Audio advertising system for traffic management services - System must support targeted advertising - Must provide ad metrics compliant with IAB (Interactive Advertising Bureau) standards - Requires self-hosting capability - Must offer a robust open API for integration - Unique/Notable Requirements: - Open competitive bidding under the Canadian Free Trade Agreement - All requirements detailed in Appendix A: Scope of Work and SOW Response Grid - Proposals must be submitted electronically via MERX - No specific OEMs or vendors are named in the solicitation - Contract duration is 36 months

Description

CBC/Radio-Canada is seeking proposals for an audio advertising system for traffic management services. The system should support targeted advertising, provide ad metrics compliant with IAB standards, and allow for self-hosting with a robust open API. The contract duration is 36 months, and the procurement is conducted through competitive open bidding under the Canadian Free Trade Agreement. Proposals must be submitted electronically via MERX by September 8, 2026, at 8:00 PM ET.

View original listing