SAM #19GT5026Q0067

Public Opinion Research Services for U.S. Embassy Guatemala City

This opportunity is issued by the U.S. Embassy in Guatemala City, under the U.S. Department of State, for public opinion research services to support strategic communications and program planning. - Government Buyer: - U.S. Department of State - U.S. Embassy Guatemala City, GSO Procurement Section - Scope of Work: - Professional opinion research services in Guatemala - 2 Audience Analysis Surveys (spot polls): - Each survey requires 500 completed, face-to-face CAPI interviews in Spanish, nationwide - Includes GPS data collection and statistical analysis - 4 Focus Groups: - Each group consists of 7-9 participants, 90 minutes per session, in Spanish - Sessions may be conducted face-to-face or online - Deliverables include recordings, transcripts, and analysis reports - Additional Deliverables: - Data files, summary reports, presentations, and dashboards - Requirements: - Data security and participant confidentiality - Compliance with U.S. Government standards - Proof of SAM registration and legal status - Demonstrated experience conducting research in Guatemala or Central America - No specific OEMs or named vendors; open to qualified research firms - Firm-fixed-price contract for a one-year period

Description

The U.S. Embassy in Guatemala requires the services of a qualified opinion research firm to conduct audience analysis surveys and focus groups during a one-year period. The purpose of this requirement is to obtain reliable, data-driven information on public perceptions and attitudes to support Embassy strategic communications, program planning, policy engagement, and other mission-related activities.

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