City of Sebastian MyVendorLink #P-2-26-05

Brevard County Solicits Marketing Services for Space Coast Area Transit Ridership Growth

Brevard County Board of County Commissioners is seeking a qualified marketing agency to provide comprehensive marketing services for Space Coast Area Transit. - Government Buyer: - Brevard County Board of County Commissioners, Purchasing Department - Space Coast Area Transit (public transit agency) - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) are mentioned - Solicitation is open to full-service advertising and marketing agencies - Products/Services Requested: - Comprehensive marketing, advertising, and communications services - Development and management of integrated, data-driven marketing and communications programs - Advertising sales services - Campaigns targeting general and multicultural audiences - Brand identity development and measurable ridership growth for fixed route, paratransit, and vanpool services - Unique/Notable Requirements: - Demonstrated success in multi-platform campaigns and brand development - Focus on increasing public transit ridership across Brevard County - Emphasis on data-driven, measurable results - Services must address both general and multicultural audiences

Description

Brevard County Board of County Commissioners is soliciting proposals for marketing services to increase public transit ridership throughout Brevard County. The scope includes comprehensive advertising, marketing, communications, and advertising sales services. The selected proposer will develop and manage an integrated, data-driven marketing and communications program targeting general and multicultural audiences. The goal is to strengthen brand identity and drive measurable ridership growth across fixed route, paratransit, and vanpool services.

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