South Carolina Business Opportunities #63452

Sole Source Digital Airport Advertising for Coastal Carolina University at MYR

This opportunity involves a sole source contract for digital advertising placements at Myrtle Beach International Airport (MYR) to support Coastal Carolina University's enrollment marketing and brand awareness efforts. - Government Buyer: - Coastal Carolina University - OEM and Vendor: - Lamar Airport Advertising (OEM and exclusive service provider for MYR advertising) - Products/Services Requested: - Digital advertising slots on arrivals and concourse video walls - Digital advertising slots across concourse overhead screens (Concourse Digital Network) - Digital advertising slots on baggage claim carousel screens (Baggage Claim Digital Carousel Network) - Scheduling, content updates, and operational services for all placements - Notable Requirements: - Sole source justification due to Lamar's exclusive access and offerings at MYR - Advertising targets nearly all arriving passengers at an airport serving over one million travelers annually - No specific part numbers or quantities provided; procurement is for a bundled advertising and service package

Description

Coastal Carolina University intends to enter into a sole source contract with Lamar Airport Advertising for interior advertising placements inside Myrtle Beach International Airport (MYR). The advertising includes video walls and digital networks in arrivals, concourses, and baggage claim areas, targeting nearly all arriving passengers. The package includes digital slots on arrivals and concourse video walls, concourse digital network slots, baggage claim digital carousel network slots, and Lamar's scheduling, content updates, and operations for the term. MYR serves over one million travelers annually.

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