CanadaBuys #26-003-02

Export Development Canada Seeks Market Research Services for Strategic Initiatives

Export Development Canada (EDC) is seeking external market research services to enhance its strategic initiatives and business decision-making. - Government Buyer: - Export Development Canada (EDC), a Canadian federal agency - Products/Services Requested: - Market research services to support EDC's strategy, brand, customer experience, and business decisions - Analytical and insight support for flagship research programs, including: - Trade Confidence Index (TCI) - Brand Tracker - Customer and Partner Journey Research - Employee and Partner Experience Studies - Services required include data cleaning, weighting, analysis, interpretation, sample and results validation, privacy assurance, and storytelling - Full-service research delivery for qualitative or complex quantitative studies, covering all phases from design to reporting - Unique/Notable Requirements: - EDC manages most survey fieldwork internally; external partners are needed for specialized analytical and insight support - For complex studies, external partners may be required to deliver the entire research process - The contract is governed by international trade agreements (e.g., CCFTA, CETA) - No specific OEMs or vendors are named in the notice - Contract duration is 60 months

Description

Export Development Canada (EDC) is seeking market research services to support its strategy, brand, customer experience design, and business decisions. The work includes flagship initiatives such as the Trade Confidence Index, Brand Tracker, Customer and Partner Journey Research, and Employee and Partner Experience Studies. EDC manages most survey fieldwork internally but seeks external research partners for data analysis, interpretation, and full-service delivery for qualitative or complex quantitative studies. The insights support corporate reporting, brand and communications decisions, product development, and performance measurement.

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