North Carolina eVP #53-53-26-044

North Carolina State Ports Authority Seeks Full-Service Advertising Agency for Integrated Marketing Campaigns

The North Carolina State Ports Authority is seeking a full-service advertising agency to support its business and economic development initiatives through integrated marketing and communications. - Government Buyer: - North Carolina State Ports Authority (State of North Carolina) - Scope of Services: - Development, management, and placement of advertising campaigns - Market research, including segmentation and recommendations - Strategic marketing planning and messaging framework - Full media, creative, and production services (design, writing, artwork, ad/video production) - Media planning and buying (negotiation, placement, budget allocation, performance reporting) - Digital/web support, including website development and maintenance (must comply with State DIT requirements) - Public relations support (messaging, media relations, press releases, newsletters) - Creation of collateral and sales materials, exhibits, and print advertising - Copywriting and illustration services - Notable Requirements: - Annual advertising budget is $500,000 - Initial contract term is three years, with up to two optional one-year renewals - Only sealed, mailed responses accepted (no electronic bids) - Vendors must be registered in North Carolina’s Electronic Vendor Portal (eVP) - No specific OEMs or named vendors are identified in the solicitation - Target audiences include shipping industry stakeholders, business decision makers, state legislators, and citizens statewide

Description

The North Carolina State Ports Authority is seeking an advertising agency to develop, manage, and place advertising campaigns supporting its business and economic development initiatives. The agency will enhance communications efforts, execute promotional activities, and provide public relations advice as needed. The advertising program includes market research, ad production, video production, digital media, collateral materials, exhibits, and print advertising in various publications. The goal is to build and maintain positive awareness of the Authority through an integrated advertising and communications plan targeting key audiences such as the shipping industry, vertical sectors, legislators, business decision makers, and citizens across the State.

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