Alberta Purchasing #AB-2026-05428

Planned Procurement: Integrated Media Planning and Buying Services for Government of Alberta

This opportunity involves a planned procurement by the Government of Alberta's Executive Council for Integrated Media Planning and Buying Services. - Government Buyer: - Government of Alberta, Executive Council - OEMs and Vendors: - No specific OEMs or vendors are named in this notice - Products/Services Requested: - Integrated Media Planning and Buying Services - Includes strategy, planning, purchasing, management, optimization, and reporting of advertising - Services span multiple media channels - Unique or Notable Requirements: - This is a vendor engagement session to inform the future procurement approach - No products, part numbers, or purchase quantities are specified - Participation in the session does not confer any competitive advantage or constitute a contract award - Opportunity is classified under editorial, design, advertising agency, and media placement services

Description

The Government of Alberta is conducting a vendor engagement session for an upcoming procurement opportunity for Integrated Media Planning and Buying Services. The services include strategy, planning, purchasing, management, optimization, and reporting of advertising across multiple media channels. The session aims to provide information about the anticipated Request for Proposal and gather feedback to shape the procurement approach. Participation is voluntary and for market engagement only, with no advantage given to any vendor in future competitions.

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