Brevard County Vendorlink #P-2-26-05

Brevard County seeks marketing services for transit ridership growth.

Brevard County Board of County Commissioners is seeking a qualified marketing agency to support Space Coast Area Transit with a comprehensive, data-driven marketing and communications program. - Government Buyer: - Brevard County Board of County Commissioners, Purchasing Department - Space Coast Area Transit - Vendors & OEMs: - No specific OEMs or product manufacturers are mentioned; opportunity is open to full-service advertising and marketing agencies - Products/Services Requested: - Integrated marketing, advertising, communications, and advertising sales services - Development and management of multi-platform campaigns targeting increased transit ridership - Services cover fixed route, paratransit, and vanpool transit modes - Unique/Notable Requirements: - Agencies must demonstrate proven success with multi-platform campaigns for general and multicultural audiences - Emphasis on strengthening brand identity and driving measurable ridership growth - Ability to deliver data-driven, results-oriented marketing solutions - No part numbers, OEMs, or specific product line items are listed - No awards have been made; several agencies are listed as planholders

Description

Space Coast Area Transit is seeking proposals from qualified, full-service advertising and marketing agencies to provide comprehensive advertising, marketing, communications, and advertising sales services. The selected agency will develop and manage an integrated, data-driven marketing and communications program aimed at increasing public transit ridership throughout Brevard County. The agency must demonstrate success in executing multi-platform campaigns for general and multicultural audiences, strengthening brand identity, and driving measurable ridership growth across fixed route, paratransit, and vanpool services.

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