SAM #W912R1-26-Q-A025

DCARNG Recruiting & Retention Marketing Services Solicitation

The District of Columbia Army National Guard (DCARNG) is soliciting comprehensive marketing services to support recruiting and retention initiatives. - Government Buyer: - District of Columbia Army National Guard (DCARNG) - U.S. Army National Guard, USPFO Activity DC ARNG, W7M1 USPFO ACTIVITY DC ARNG - Scope of Services: - Full-service recruiting and retention marketing support - Digital asset management and lead referral website development - Marketing strategy, media planning, and market analysis - Training for recruiters and recruiting location management - SEO, call tracking, analytics, and reputation management - Digital business cards (250 units), NFC-enabled metal business cards (250 units), and QR codes (500 units) - Monthly reporting and biweekly meetings - Products/Deliverables: - 250 digital business cards (custom templates, unlimited scans) - 250 NFC-enabled metal business cards (custom-branded) - 500 QR codes (dynamic/static, custom templates, unlimited scans) - Notable Requirements: - Media spending budget of $50,000 annually - Firm-fixed-price contract - Set aside for small businesses (HUBZone, SDVOSB, WOSB, EDWOSB) - Services performed at Joint Base Anacostia, DC - 12-month base period with one 12-month option year - No specific OEMs or commercial vendors are named in the solicitation or attachments.

Description

This is a Revolutionary Far Overhaul, Commercial Services, Part 12, Request for Quote for Marketing Services. Review the attached Solicitation for information. 

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