Texas DIR/ESBD #RFP-730-UofH-3139

University of Houston Seeks Comprehensive Digital Marketing Services for Bauer Graduate Programs

The University of Houston's C.T. Bauer College of Business is seeking a qualified firm to deliver a comprehensive digital marketing strategy and campaign execution for its graduate business programs. - Government Buyer: - University of Houston, C.T. Bauer College of Business - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive digital marketing services, including: - Paid digital advertising campaigns on Meta, Google, LinkedIn, and other platforms - Retargeting strategies and audience segmentation/targeting - Landing page strategy and optimization - Conversion rate optimization - Search engine optimization (SEO) - Large language model optimization (LLMO) and generative engine optimization (GEO) - A/B testing and continuous campaign optimization - Campaign performance reporting and analytics - Unique or Notable Requirements: - Expertise in advanced digital marketing techniques such as LLMO and GEO - Robust analytics and reporting capabilities - Alignment with Bauer College brand and enrollment goals - Focus on increasing high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel

Description

The University of Houston invites proposals from qualified firms to provide a comprehensive digital marketing strategy and campaign execution for the graduate business programs offered by the C.T. Bauer College of Business. The scope includes digital advertising and lead generation initiatives across platforms such as Meta, Google, and LinkedIn, along with retargeting, audience segmentation, landing page optimization, SEO, LLMO, GEO, A/B testing, and campaign analytics. The selected vendor will aim to increase high-quality lead volume, engagement, and conversion while aligning with the Bauer College brand and enrollment goals.

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