Colorado VSS #AHEC-27900-D

Digital Advertising Services for Metropolitan State University of Denver

This opportunity seeks digital advertising services for Metropolitan State University of Denver's Communication and Marketing Office. - Government Buyer: - Auraria Higher Education Center (AHEC) Procurement Services Office, on behalf of Metropolitan State University of Denver - Products/Services Requested: - Program-specific digital advertising services - Research of program competitors - Development of brand and program-specific messaging and creative - Delivery of digital marketing campaigns across multiple channels - Tracking, optimization, and reporting on campaign performance - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique/Notable Requirements: - Services must be tailored to individual university programs - Emphasis on measurable results, campaign optimization, and detailed reporting - Full-service digital marketing approach including research, creative, execution, and analytics

Description

The Auraria Higher Education Center (AHEC) Procurement Services Office is seeking quotes on behalf of Metropolitan State University of Denver and its Communication and Marketing Office. The procurement is for vendor(s) to assist programs with research of program competitors, development of brand and program-specific messaging and creative, delivering marketing campaigns across digital channels with tracking and optimization opportunities, and reporting on program-specific campaign performance. The focus is on program-specific digital advertising services.

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