Opportunity
Victorville Opengov #MS27-019
Victorville seeks operator for Old Town Farmers Market and Community Events
Posted
July 29, 2026
Respond By
September 18, 2026
Identifier
MS27-019
NAICS
711320, 115116
The City of Victorville is seeking qualified operators to manage a weekly farmers market and quarterly community activation events in Old Town Victorville. - Government Buyer: - City of Victorville, City Manager's Office - OEMs and Vendors: - No specific OEMs or commercial vendors are named; opportunity is open to firms, nonprofits, and event management entities - Products/Services Requested: - Weekly farmers market operation with at least 10 vendors (40-60% agricultural producers) - Four large-scale community activation events annually (minimum 20 vendors, 500 attendees per event) - Vendor recruitment, coordination, and compliance (including licensing and health permits) - Administration of SNAP/EBT and related food assistance programs - Marketing, branding, and media outreach under City-approved branding - Permitting and health compliance (including coordination with San Bernardino County Department of Public Health) - Quarterly reporting on attendance, vendor composition, SNAP/EBT usage, and community engagement - Unique/Notable Requirements: - Operators must demonstrate financial sustainability and community engagement - Ability to manage diverse vendors and coordinate health and nutrition programming - Must obtain and maintain all required permits and ensure health and safety infrastructure - City may award to single or multiple operators; partnerships are allowed - Operators must engage local stakeholders, support local agriculture and arts, and ensure community participation
Description
The City of Victorville is seeking qualified firms, nonprofit organizations, community organizations, and event management entities to design, implement, and operate a weekly farmers market and community events program in Old Town Victorville. The program aims to establish a weekly farmers market with at least 10 vendors, deliver a minimum of four quarterly community activation events annually, and activate Old Town as a regional destination. The scope includes managing vendor and community engagement, administering SNAP/EBT programs, marketing, obtaining permits, and providing quarterly reports. The agreement term is initially one year with two optional renewal years.