Colorado VSS #DQ1-GMAA-2027000033-1

Digital Advertising Services for Metropolitan State University of Denver

This opportunity seeks digital advertising services for Metropolitan State University of Denver, managed by the Auraria Higher Education Center Procurement Services Office. - Government Buyer: - Auraria Higher Education Center Procurement Services Office, on behalf of Metropolitan State University of Denver's Communication and Marketing Office - Products/Services Requested: - Program-specific digital advertising services - Research and analysis of program competitors - Development of brand and program-specific messaging and creative materials - Delivery of digital marketing campaigns exclusively across digital channels - Campaign tracking, optimization, and detailed performance reporting - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Emphasis on measurable results and campaign optimization - Services must be tailored to individual university programs - Detailed reporting on campaign performance is required

Description

This solicitation is for program-specific digital advertising services for the Metropolitan State University of Denver. The vendor will assist with research of program competitors, development of brand and program-specific messaging and creative, delivering marketing campaigns across digital channels with tracking and optimization, and reporting on campaign performance. The procurement is managed by the Auraria Higher Education Center (AHEC) Procurement Services Office on behalf of the university's Communication and Marketing Office. The response deadline is approximately 13 days after the posting date.

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