SAM #260734

CMS Seeks Customized Photography Services for Outreach Materials

The Centers for Medicare & Medicaid Services (CMS), under the Department of Health and Human Services (HHS), is seeking small business sources for customized photography services to support its outreach and educational materials. - Government Buyer: - Centers for Medicare & Medicaid Services (CMS) - Office of Communications - Division of Multimedia Services, Creative Services Group - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Customized, professional, high-resolution photography and illustrations - Imagery must depict culturally diverse demographics (seniors, children, multi-generational families) and healthcare settings - Multiple unique photo shoots required, with 50 final images per shoot and 50 total talent - Standard post-production included - Deliverables must be downloadable on MAC and PC, include metadata, and be provided in multiple file formats (JPG, EPS, TIF, PNG) - All-media rights in perpetuity for government use - Unique or Notable Requirements: - Imagery must comply with Section 508 accessibility standards - All-media rights in perpetuity - Culturally diverse representation is required - Images to be used across brochures, posters, publications, exhibit displays, presentations, web pages, and video - No specific product part numbers or OEMs are referenced

Description

This is a Small Business Sources Sought notice. This is NOT a solicitation for proposals, proposal abstracts, or quotations.

The purpose of this notice is to obtain information regarding: (1) the availability and capability of qualified small business sources; (2) whether they are small businesses; HUBZone small businesses; service-disabled, veteran-owned small businesses; 8(a) small businesses; veteran-owned small businesses; woman-owned small businesses; or small disadvantaged businesses; (3) their size classification relative to the North American Industry Classification System (NAICS) code for the proposed acquisition; and (4) availability of domestic sources manufactured in the United States in sufficient and reasonably available commercial quantities and of a satisfactory quality.

Your responses to the information requested will assist the Government in determining the appropriate acquisition method, including whether a set-aside is possible. An organization that is not considered a small business under the applicable NAICS code should not submit a response to this notice.

This notice is issued to help determine the availability of qualified companies technically capable of meeting the Government requirement and to determine the method of acquisition. It is not to be construed as a commitment by the Government to issue a solicitation or ultimately award a contract. Responses will not be considered as proposals or quotes. No award will be made as a result of this notice. The Government will NOT be responsible for any costs incurred by the respondents to this notice. This notice is strictly for research and information purposes only.

Background: The Division of Multimedia Services (DMS), Creative Services Group (CSG), Office of Communications (OC), Centers for Medicare & Medicaid Services (CMS) provides graphic design, photography, and produces video and multi-media products to support CMS’ education and outreach efforts. These services require professional, high-resolution photographs and illustrations (imagery) for brochures, posters, publications, exhibit displays, high-level presentations, web pages, and video to support CMS programs and initiatives.

Purpose and Objectives: DMS is purchasing customized photography to meet CMS’ ongoing need for high-quality communication and outreach materials. DMS’ graphic designers and producers incorporate images to add substance, meaning, and aesthetic value to all types of graphic and multimedia projects. Customized photography would provide access to and use of fresh-looking imagery that may not be found in other resources, such as prepackaged, stock imagery CDs.

Project requirements: Please see Statement of Work (SOW) attached to this posting.

Anticipated period of performance:

Base: 9/30/2026 to 9/29/2027

Option One: 9/30/2027 to 9/29/2028

Option Two: 9/30/2028 to 9/29/2029

Capability statement /information sought: Companies that believe they possess the capabilities to provide the required services should submit documentation of their ability to meet each of the project requirements to the Contracting Officer. The capability statement must specifically address each of the project requirements separately. Additionally, the capability statement should include 1) the total number of employees, 2) the professional qualifications of personnel as it relates to the requirements outlined, 3) any contractor GSA Schedule contracts and/or other government-wide acquisition contracts (GWACs) by which all of the requirements may be met, if applicable, and 4) any other information considered relevant to this program. Capability statements must also include the Company Name, Unique Entity ID from SAM.gov, Physical Address, and Point of Contact Information. The response must include the respondents’ technical and administrative points of contact, including names, titles, addresses, telephone and fax numbers, and e-mail addresses.

Interested companies are required to identify their type of business, applicable North American Industry Classification System (NAICS) Code, and size standards in accordance with the Small Business Administration. The government requests that no proprietary or confidential business data be submitted in a response to this notice. However, responses that indicate the information therein is proprietary will be properly safeguarded for Government use only. Capability statements must include the name and telephone number of a point of contact having authority and knowledge to discuss responses with Government representatives. Capability statements in response to this market survey that do not provide sufficient information for evaluation will be considered non-responsive. When submitting this information, please reference the solicitation notice number.

One (1) copy of the response is required and must be in Microsoft Word or Adobe PDF format using 11-point or 12-point font, 8-1/2” x 11” paper size, with 1” top, bottom, left and right margins, and with single or double spacing.

The information submitted must be in and outline format that addresses each of the elements of the project requirement and in the capability statement /information sought paragraphs stated herein. A cover page and an executive summary may be included but is not required.

The response is limited to ten (10) page limit. The 10-page limit does not include the cover page, executive summary, or references, if requested.

All responses to this notice must be submitted electronically to the Contract Specialist. Facsimile responses are NOT accepted.

The response must be submitted to Rashiid Cummins at e-mail address rashiid.cummins@hhs.gov and Sieaun Marks at email address sieaun.marks@hhs.gov

The response must be received on or before August 7, 2026, 11:00 AM, Eastern Time.

“Disclaimer and Important Notes: This notice does not obligate the Government to award a contract or otherwise pay for the information provided in response. The Government reserves the right to use information provided by respondents for any purpose deemed necessary and legally appropriate. Any organization responding to this notice should ensure that its response is complete and sufficiently detailed to allow the Government to determine the organization’s qualifications to perform the work. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provide feedback to respondents with respect to any information submitted. After a review of the responses received, a presolicitation synopsis and solicitation may be published in Federal Business Opportunities. However, responses to this notice will not be considered adequate responses to a solicitation.

Confidentiality: No proprietary, classified, confidential, or sensitive information should be included in your response. The Government reserves the right to use any non-proprietary technical information in any resultant solicitation(s).”

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