Maryland Procurement Portal #92317

UMGC Solicits Branded Merchandise Management Services for Marketing and Events

The University of Maryland Global Campus (UMGC) is seeking proposals for comprehensive Branded Merchandise Management Services to support its Office of Marketing. - Government Buyer: - University of Maryland Global Campus (UMGC), Office of Marketing - Scope of Work: - End-to-end management of branded merchandise programs - Product sourcing and procurement of branded items - Management and operation of an e-commerce 'Gear Site' for ongoing sales - Fulfillment services for online orders - On-site retail operations during commencement events ('Grad Walk') - Requirements: - Scalable and cohesive solutions that enhance the UMGC brand experience - Consistent user experience and operational efficiency across both ongoing and event-based sales - Customer-focused approach for students, alumni, faculty, and staff - Multiple awards may be issued - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Notable Details: - Emphasis on operational efficiency and brand consistency - Solutions must support both e-commerce and in-person event sales

Description

The University of Maryland Global Campus (UMGC) is seeking qualified firms to provide Branded Merchandise Management Services to support the Office of Marketing. The services include end-to-end management of branded merchandise programs such as product sourcing, e-commerce site management, fulfillment, and on-site retail operations during commencement events. The goal is to deliver a cohesive, customer-focused merchandise program that enhances the brand experience for students, alumni, faculty, and staff. UMGC may issue multiple awards and prefers solutions that provide a consistent user experience and operational efficiency across programs.

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