New Orleans Regional Transit Authority Procureware #RFQ RTAR_3557- 2 (REBID)

New Orleans RTA Solicits Social Media Management and Analytics Platform Subscription

The New Orleans Regional Transit Authority (RTA) is seeking a one-year, firm-fixed-price contract for a comprehensive social media management and analytics platform. - Government Buyer: - Regional Transit Authority (New Orleans RTA) - Products/Services Requested: - Social media management and analytics platform subscription - Must support Single Sign On (SSO), one primary user, unlimited social profiles, and at least 10 ad profiles with social advertising and unlimited boost spend - 5 limited user roles with custom social network permissions - Daily sampling of 5 topics with up to 3,000 mentions per day - Unlimited quick search on 30 days of data - Data retention per topic for a rolling 13-month period - At least 2 years of historical data access - Unified content monitoring across Facebook, Instagram, TikTok, Reddit, and X - Advanced customizable analytics dashboards and robust search (minimum 200 saved queries) - AI-powered summaries, downloadable/shareable reports, direct reading/export of anonymized mentions - Customizable alert systems - RTA retains ownership of all data - Training and support services - Training for new users (one-on-one, pre-recorded, or group sessions up to 2 hours) - Technical support with issue resolution within 2 business days - Virtual presentations on tool usage and features - Unique/Notable Requirements: - Transferable licenses - Unlimited boost spend for social advertising - Data retention and export flexibility - Accessible training and customer success resources - No specific OEMs or vendors are named; eligible OEMs are those providing advanced social media management and analytics solutions meeting these specifications.

Description

The New Orleans Regional Transit Authority (RTA) is seeking a qualified vendor to provide a one-year subscription for a social media platform. The platform must include Single Sign On (SSO), support for one user, unlimited social profiles, 10 ad profiles with social advertising and unlimited boost spend, and 5 limited user roles with custom social network permissions. It should offer daily sampling of 5 topics with 3000 mentions per day, unlimited quick search on 30 days of data, and data saved per topic for a 13-month rolling period. The platform must also provide access to customer success and support resources to help achieve business objectives on social media.

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