South Carolina Sfaa Sfaa #5400029946

South Carolina seeks statewide media planning and placement services for Technical College System campaigns

The State of South Carolina, through the SC Technical College System and its Division of Procurement Services, is seeking a contractor to provide comprehensive media planning, placement, purchasing, optimization, and reporting services to support recruitment, outreach, workforce, and economic development campaigns statewide. - Government Buyer: - State of South Carolina - SC Technical College System - SFAA, Division of Procurement Services - Scope of Services: - Strategic media planning, placement, purchasing, optimization, and reporting - Supports recruitment, outreach, workforce, and economic development campaigns - Media types include traditional, digital, mobile, streaming, social, and emerging platforms - Services include negotiation, campaign monitoring, budget management, and coordination with SC Technical College System staff - No specific OEMs or product part numbers are mentioned, as this is a professional services procurement - Notable Requirements: - Contractor must be capable of statewide campaign execution across multiple media channels - Emphasis on supporting the Economic Development Division and readySC program - Contract will be awarded to a single legal entity - Online submission of offers is required - Redacted copies must be provided if confidential information is submitted - Period of Performance: - Initial one-year term with four one-year renewal options (up to five years total) - Automatic renewal unless notice is given 30 days prior to renewal

Description

This solicitation is for media planning and placement services to be provided for the State Board for Technical and Comprehensive Education in Columbia, South Carolina. The procurement is managed by the Materials Management Office. Offers must be submitted online by October 1, 2026, at 11:00 AM. A pre-proposal web conference is scheduled for August 17, 2026, at 10:00 AM. Award will be posted on January 7, 2027.

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