NIH Reporter #4R01CA263662-05

NCI Solicitation for Social Media Outreach and Health Communication Tools for Lung Cancer Screening

The National Cancer Institute (NCI), part of the US Department of Health and Human Services, is seeking services to enhance lung cancer screening awareness among high-risk populations using social media platforms. - Government Buyer: - National Cancer Institute (NCI), National Institutes of Health (NIH) - Products/Services Requested: - Social media advertising and outreach, primarily on Facebook - Development of tailored health communication tools for lung cancer screening - Data collection and analysis for a randomized controlled trial involving 500 participants - Unique or Notable Requirements: - Implementation of a randomized controlled trial to compare tailored interventions against standard informational videos - Adherence to NIH guidelines for research and communication - Project to be conducted at Hackensack University Medical Center - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Estimated contract value: $1,368,048

Description

This project aims to leverage social media platforms, specifically Facebook, to increase awareness, knowledge, and uptake of lung cancer screening among high-risk populations. The study involves a randomized controlled trial with 500 participants to compare tailored health communication interventions against standard informational videos. The scope includes social media advertising and outreach, development of tailored health communication tools, and data collection and analysis. The project duration is from October 1, 2022, to August 31, 2027, funded by the National Cancer Institute (NCI).

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