Opportunity
SAM #W50S9E26QM006
Sole-Source Advertising Campaign on Pierce County Buses and Spokane Park Benches
Buyer
NGB USAR Activity WAANG
Posted
July 24, 2026
Respond By
August 08, 2026
Identifier
W50S9E26QM006
NAICS
541850, 541810, 541830, 541870, 541890
This opportunity is a pre-solicitation from the 194th Wing Contracting Office (DEPT OF DEFENSE, DEPT OF THE ARMY, NATIONAL GUARD BUREAU, JFHQ USPFO WA, USPFO WA PROCUREMENT) for a sole-source advertising campaign. - Government Buyer: - 194th Wing Contracting Office, DEPT OF DEFENSE, DEPT OF THE ARMY, NATIONAL GUARD BUREAU, JFHQ USPFO WA, USPFO WA PROCUREMENT - OEMs and Vendors: - Lamar Advertising (sole-source, only authorized vendor for specified locations) - Products/Services Requested: - 52-week advertising campaign - 74 total displays - Locations: Pierce County city buses and Spokane park benches - No part numbers or SKUs; service-based requirement - Unique/Notable Requirements: - Sole-source to Lamar Advertising due to exclusive authorization for ad space - 100% small business set-aside - No known equivalent vendors for these locations
Description
In accordance with RFO 5.101(c), The 194th Wing Contracting Office issues the following Pre Solicitiation notice:
1) Point of Contact:
See attached in contact information
2) 100% Small business set-aside
3) See PSC and NAICS listed in the general information.
4)(i) Description - The following requirement is intended to be awarded to Lamar Advertising as a sole-source procurement for fulfillment:
Advertisement Mix, Pierce County City Buses, Spokane park benches
52 week ad campaign (74 Displays)
(4)(vii) Lamar Advertising is the chosen advertising company for Pierce County public transport. All other companies would be an unnecessary third party for the requirement and no equivalent companies are known to have authorization for the same advertising spaces. As such, the proposed contract action is not being considered for competitive award.