SAM #W50S7E26QA003

Minnesota Air National Guard Billboard Advertising Services Solicitation

The Minnesota Air National Guard is seeking billboard advertising services to support recruitment efforts for the 148th Fighter Wing and 133rd Air Wing. - Government Buyer: - Department of the Air Force, Minnesota Air National Guard (MNANG), HQ MNANG, St. Paul, MN - Contracting Officer: Daniel Byler - OEMs and Vendors: - No specific OEMs or vendors are named; open to billboard advertising service providers - Products/Services Requested: - Billboard advertising services for 5 static billboards - Locations: I-94 (Sauk Centre), I-35N (Wyoming), I-35N (Hinckley), Hwy 14 (Mankato), Hwy 52 (St. Paul) - Each billboard to display government-approved graphics - Target audience: males and females aged 18-34 - Duration: 6 months per billboard - Quantities: - 6 months of service for each of 5 billboards (total 30 billboard-months) - Unique/Notable Requirements: - Contractor must provide all personnel, equipment, tools, materials, supervision, and quality control - Graphics will be supplied by the government; contractor responsible for production and display - Firm fixed price contract - Focus on generating recruitment leads and brand awareness for MNANG - No physical products are requested; only advertising services

Description

The Minnesota Air National Guard Recruiting team has a requirement for billboard advertising. The purpose of this campaign is to create brand awareness of the MN ANG via advertising on billboards around the state of Minnesota. This advertising campaign will generate recruitment leads at both the 148th Fighter Wing and the 133rd Air wing.

The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).  

Requirements (and corresponding deliverables): The contractor shall provide: 

5 Static Billboards for a period of 6 months. Billboards to be provided in the following areas: Wyoming, St. Paul, Hinckley, Mankato and Sauk Centre.   Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials.   Provide an audience of these demographics: male/female, ages 18-34. 

Government Furnished:

The contractor will use pre-approved ANG advertising graphics for advertisements.

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