PIEE #W912JV26QTC05

Oregon Army National Guard Recruitment Media Campaign Services

This opportunity is for the Oregon Army National Guard to launch a targeted recruitment media campaign. - Government Buyer: - Agency: W7NW USPFO ACTIVITY OR ARNG (Oregon Army National Guard) - Services Requested: - Development and execution of a comprehensive, data-driven television and streaming media campaign - Ad placement and on-air sponsorship integration - Performance reporting and media buying - Strategic consulting and data-driven audience targeting - Use of proprietary analytical tools to track recruitment outcomes and campaign visibility - Platform Focus: - High-ROI platform KPTV Fox 12 is the primary media outlet for the campaign - Unique/Notable Requirements: - Emphasis on data-driven audience targeting and measurable recruitment outcomes - Integration of proprietary analytics tools for campaign tracking - Set aside for Total Small Business - No specific OEMs or vendors are named in the notice - No physical products are requested; only media campaign services are sought

Description

Development and execution of a comprehensive, data-driven television and streaming media campaign. The service includes ad placement, on-air sponsorship integration, and performance reporting to meet the ORARNG lead generation and brand awareness goals. Media buying, strategic consulting, data-driven audience targeting, and the use of proprietary analytical tools to track recruitment outcomes and visibility. The current requirement is a continuation and strategic focus on a high-ROI platform, KPTV Fox 12.

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